#murostories 002, Nordic Musk

Stories Nordic Musk

 

Nordic Musk is our first signature scent, created in house by our company president in 2012. As the name suggests it was created in Sweden and among the initial line of mostly familiar scents: in Sandlewood, Rosemary, Jasmine… Nordic Musk immediately stood out, in effect solidifying our place in the market. Continuing in the spirit of signature scents we have since released Bakai, Palo and Kyara to compliment Nordic Musk.

Mostly utilized as a base note, our Nordic take on the scent offers a balanced composition from what is often a strong animalistic nuance. The result is a refreshingly warmer scent like that of Swedish summers. To further this sentiment, here is the creator’s inspiration:

“THE INSPIRATION IS A MIX OF THE SUBTLE SCENTS OF SWEDISH SUMMERS AND FRAGRANCE OILS THAT WERE SOLD ON THE STREETS IN NY DURING MY YOUTH LATE 80’S AND 90’S… WHICH KIND OF REFLECTS MY MIXED UPBRINGING BETWEEN STOCKHOLM AND NYC. STOCKHOLM, WHERE WE COULD ROAM AROUND QUITE FREELY EXPLORING THE CITY AND PARKS. WITH AN ABUNDANCE OF GREEN AREAS AND PARKS TO EXPERIENCE DIFFERENT SUBTLE FLORAL SCENTS. IN NYC THE STREET VENDORS SELLING FRAGRANCE OILS AND INCENSE, WHERE YOU COULD SMELL THE INCENSE COMING DOWN THE BLOCK.”

It is with this in mind that Nordic musk features a seamless blend of urban and nature, but with a more personal touch. That personal touch is what we want to communicate to the consumer, enabling them to inspire their surroundings. The scent is available throughout our current line of products: fragrance oil, reed diffuser, room spray, and incense.

In addition, for each of our three signatures we have a graphic identity, above is the graphic created for Nordic Musk. Perhaps the most direct of these is the design for Nordic Musk featuring a simple sideways “N” & “M”.